Every journey on Ireland’s roads involves a shared responsibility.
The Road Safety Authority’s Vision Zero campaign sets out an ambitious goal: no road deaths or serious injuries on Irish roads by 2050. Achieving that goal will require safer roads, improved technology, effective enforcement and, importantly, safer behaviour from everyone who uses the road.
At Dooley Insurance Group, we believe road safety is something that affects all of us. Whether you drive, walk, cycle, ride a motorcycle or drive as part of your work, the decisions made on every journey can make a difference.
The story behind the Vision Zero campaign
The RSA’s campaign highlights the story of Mary Ward, who was killed in a road incident in Birr, County Offaly, on 31 August 1869.
Mary Ward was a pioneering scientist, scholar and author. The RSA notes that her death is recognised as the first recorded road fatality in the world. The Vision Zero campaign uses her story to remind us of the thousands of lives lost on Irish roads since then — and to focus attention on the possibility of preventing future tragedies.
The message is ultimately one of shared responsibility and hope: an end to road deaths and serious injuries is something we should all work towards.
What can motorists do to help make roads safer?
The RSA encourages motorists to focus on practical, life-saving behaviours.
Slow down
Always drive at a speed that is appropriate for the road and weather conditions, while remaining within the applicable speed limits.
A speed limit is not necessarily a target speed. Conditions such as heavy rain, ice, poor visibility or busy roads may require drivers to reduce their speed further.
Never drink or drug drive
Never drive while under the influence of alcohol or drugs.
Making alternative travel arrangements before a night out or social occasion can help avoid putting yourself and others at risk.
Wear your seatbelt
Drivers and passengers should always wear their seatbelts, and children should be correctly restrained in accordance with the relevant requirements.
Never use your mobile phone while driving
Distraction can take your attention away from the road in seconds.
Put your phone away before starting your journey and avoid handling it while driving.
Don't drive tired
The RSA promotes the Stop, Sip, Sleep message for drivers who feel tired: stop in a safe place, have a caffeinated drink and take a short nap. However, the RSA also emphasises that the only cure for tiredness is sleep.
Make sure your vehicle is roadworthy
Road safety also involves taking care of your vehicle.
Before setting off, it is worth checking that your vehicle is in a safe and roadworthy condition. This can include checking:
- Lights are working correctly
- Tyres are properly inflated and in good condition
- Tyres meet the legal tread depth requirement
- There are no obvious cuts, cracks or bulges
- Your vehicle is maintained in line with the manufacturer's guidance
- Your NCT is up to date where applicable
Your tyres are your vehicle's contact with the road, making their condition particularly important.
Look out for vulnerable road users
Sharing the road safely means being aware of pedestrians, cyclists, motorcyclists and people on horseback.
Drivers should take particular care when overtaking cyclists. The RSA advises allowing at least:
- 1 metre when overtaking in speed zones of 50 km/h or below
- 1.5 metres when overtaking in speed zones above 50 km/h
Giving other road users appropriate space and remaining patient can help reduce unnecessary risks.
Road safety is everyone's responsibility
Vision Zero is not just about motorists.
Pedestrians can take steps to improve their visibility and remain alert when crossing roads. Cyclists should ensure their bicycles and lights are in good working order and consider their visibility to other road users.
People who drive for work also have an important role to play by maintaining vehicles appropriately, following road safety requirements and avoiding dangerous behaviours such as speeding, distraction, fatigue and driving under the influence.
The RSA's message is clear: everyone using Ireland's roads can make changes that contribute to safer journeys.
One small change could make a difference
Road safety doesn't always begin with a major decision.
It can start with one simple change:
- Slowing down
- Putting your phone away
- Wearing your seatbelt
- Checking your tyres
- Planning not to drink and drive
- Taking a break when tired
- Giving cyclists and other vulnerable road users more space
We can also talk openly with family and friends about road safety and encourage safer habits.
Supporting safer journeys across Ireland
At Dooley Insurance Group, we encourage all road users to take road safety seriously.
Motor insurance is an important requirement for drivers, but insurance should never be viewed as a substitute for safe driving. The best outcome is always to avoid an accident happening in the first place.
By making safer choices and looking out for one another, we can all play a part in supporting the RSA's Vision Zero ambition for Ireland's roads.
For information about our insurance services, visit Dooley Insurance Group.
Please remember that motor insurance cover can vary depending on the policy, insurer, terms, conditions, exclusions, limits and eligibility requirements. Always check your policy documentation carefully and contact us if you have questions about your individual insurance arrangements.
Source: Road Safety Authority, Vision Zero – Mary Ward campaign
